Judging the book by its cover, I wasn't ready to be interested. It has that 'Boynton' greeting card style illustration that I hated through the entire 1980s. But Cordell is hilarious. Like in Hello, Hello! it is the exaggeration that gets me. What could have been a very trite 'lesson' book follows a character who has his identity, loses it, and then loses it some more, and then finds a new one. I'm a Matthew Cordell fan now, and I'll have to go find all his other books.